The Campaign
#VisibleFarmer
The Campaign
#VisibleFarmer
"Women are vital to this part of the country. And women have every right to stand up there next to the men and do it. And just never let anybody tell you that you shouldn't be in that role because you absolutely should, absolutely." Debbie Dowden, pastoralist, Challa Station, Mid-West
"Women are vital to this part of the country. And women have every right to stand up there next to the men and do it. And just never let anybody tell you that you shouldn't be in that role because you absolutely should, absolutely." Debbie Dowden, pastoralist, Challa Station, Mid-West
The Facts
Half of all you eat is produced by women.
Women make up 50% of the rural workforce.
They generate half of all farm income.
Agriculture is facing a triple whammy - a serious shortfall of skilled workers, increasing pressure to produce more food, and challenging climate conditions – and half of its potential leaders are being overlooked.
Women do not have adequate representation on rural decision-making bodies:
- Agricultural commodity councils: 91% male, 9% female
- Rural representative bodies: 87% male, 13% female
- Publicly listed agricultural companies: 93% male, 7% female
- Only 2.3% of CEOs in Australian agribusinesses are female, compared with an average of 17% across other industries.
WE NEED TO DO BETTER!
Reducing the “gender gap” in agriculture is recognised as a way to considerably increase food security.
Get behind Visible Farmer
Visible Farmer puts the spotlight on two pressing issues: gender equality and food security, both are vital for the future of our country.
This unique documentary series will change perceptions and inspire new generations of women to help shape the future of Australia's sustainable food production.
Our Goals
Build a positive profile: of women in agriculture, their contributions and achievements
Empower women: to find their voice and help to connect and engage with each other
Inspire and encourage women: to enter the rural workforce and help narrow the gender gap in Australian agriculture
Support Advocacy: our films are a powerful resource tool to support our partners' education and advocacy goals
Support the Web-Series
The Visible Farmer documentary series is only made possible by the support of our sponsors, partners and you, the audience. Because of this it will remain freely available for everyone.
